Do you have the time and patience to spends months or years of your life creating content to “build a relationship” with people who have never bought anything from you?
People who come to you with their hand out, asking you to give them free stuff?
Expecting you to hand over your hard earned knowledge, experience and intellectual property in exchange for nothing.
Even worse, do you want to attract all the people who believe they’re entitled to it?
If that’s the model you’ve been following, I hope you have a sizeable stash of cash. Because that approach requires a LOT of money. And a lot of time slaving away and waiting... waiting... waiting... until you FINALLY make a little money. (If you ever make any money).
One of my clients, Agora -- one of the best direct marketers in the world, earning more than $1 BILLION a year in sales -- told me that even they don’t have enough cash to make that model work anymore.
Sure, it worked for them in the past.
But, it required millions of dollars in advertising, paying enormous CPAs (cost per acquisition) and 12 months without making any money from each new customer.
That’s why they abandoned that old outdated model back in 2010.
And if it isn’t working for a big behemoth 800 lb. gorilla like them, what makes you think it will work for you?
Here’s the bottom line:
