A couple of them actually.
First, you also need to cover the $9.98 shipping and processing costs my fulfillment center charges me to have the book shipped to you. ($14.98 shipping and processing for international orders.)
Second, this is part of my marketing strategy.
It’s how I attract sharp entrepreneurs and marketers into the world of Doberman Dan. And it’s my goal (and hope) that you'll be so impressed with the information in the book, you’ll want to do more business with me in the future.
Pretty straightforward, huh?
I bet you also probably suspected there would also be an upsell or two, didn’t you?
Of course! I wouldn’t be much of a “marketing expert” if I didn’t make you a couple additional offers to continue this beautiful new business relationship we’re starting today.
That’s why I can afford to sell you a book for only a penny that cost me $4.59.
Listen: even though all the experts say you’re not supposed to “teach” in your sales copy... that one lesson I just shared... if you totally understand it... could lead you to one of the biggest breakthroughs you’ve ever experienced in your business.
... And if you don’t understand it, don’t worry.
I explain it all in great depth in Just Sell The Damn Thing. It could be the most successful... and most profitable thing you’ve ever done in your business.
Anyhoo, to recap...
You’re going to get a book revealing all the most effective, tested and PROVEN “what’s working NOW” strategies, systems and secrets for building your business -- and your income -- as quickly and efficiently as possible.
And, you’ll get the book for only a penny... plus shipping and processing.
However, you can’t dilly-dally. Because this offer is...